- 8
- Years in Market
- 1
- Projects
- 1
- Delivered Projects
- 350+
- Units Delivered
- 2B EGP
- Portfolio Value
About the Developer
Prepared by: New Mansoura Real Estate Research Team
Last updated: August 5, 2026
Aseel Developments is the real estate development arm of Al Tamamy Group for General Contracting. The company was officially launched in 2026 to transfer the group’s more than 30 years of contracting, engineering consultancy and construction experience into integrated real estate development.
Aseel selected New Mansoura City as the location of its first development, Downtown New Mansoura. The approximately 11-acre project combines retail, administrative, medical, entertainment and service components near the banking district, New Mansoura University and major residential communities.
The project was designed by MT Architects, led by architect Mohamed Talaat, while its commercial and operational concept was reviewed with iBrand Business Consultancy. Announced entertainment partners include BAAN Holding and Oscar Production Company, the owner of Galaxy Cinemas.
What Is Aseel Developments?
Aseel Developments is an Egyptian real estate company launched by Al Tamamy Group in 2026 as its dedicated property development arm. Its first project is Downtown New Mansoura, a mixed-use commercial, administrative, medical and entertainment destination covering approximately 11 acres.
- Company name: Aseel Developments.
- Parent company: Al Tamamy Group for General Contracting.
- Launch year: 2026.
- Parent group experience: More than 30 years in Egypt.
- Group Chairman: Eng. Walid Al-Tamami.
- Aseel CEO: Eng. Walaa Elmy.
- Chief Commercial Officer: Ahmed Badr.
- Development sectors: Retail, administrative, medical, entertainment and mixed-use real estate.
- First project: Downtown New Mansoura.
- Project area: Approximately 11 acres or 45,000 sqm.
- Official hotline: 17567.
About Aseel Developments
Aseel Developments represents Al Tamamy Group’s strategic expansion from contracting and engineering consultancy into real estate development. The company is responsible for identifying development opportunities, studying market demand, planning the real estate product, appointing consultants and launching units under a dedicated property brand.
Although the Aseel brand was launched in 2026, its operating foundation comes from the longer construction history of Al Tamamy Group. The group has experience in construction management, infrastructure, engineering coordination and the execution of public and institutional projects.
Aseel’s development model focuses on projects that combine:
- Strategic locations close to residents and daily services.
- Market studies completed before finalising unit types.
- Commercial, administrative and medical activities.
- Entertainment and family-oriented facilities.
- Organised entrances, circulation and parking.
- Operational planning from the design stage.
- Modern infrastructure and engineering systems.
- Flexible unit sizes and payment plans.
- Long-term operation rather than construction alone.
The company’s launch in New Mansoura reflects its focus on growing fourth-generation cities and property markets outside the traditional development areas of Cairo and the North Coast.
What Is the Relationship Between Aseel and Al Tamamy Group?
Aseel Developments is the real estate arm of Al Tamamy Group for General Contracting. Al Tamamy provides the group’s construction and engineering background, while Aseel manages real estate planning, development, sales and the creation of mixed-use destinations.
| Entity | Main Role |
|---|---|
| Al Tamamy Group | The parent group with experience in contracting, construction and engineering consultancy. |
| Aseel Developments | The real estate arm responsible for planning, developing and launching property projects. |
| MT Architects | Architectural and engineering consultant for Downtown New Mansoura. |
| iBrand Business Consultancy | Market, commercial realignment, operational review and brand-attraction consultancy. |
| BAAN Holding | An announced entertainment-sector partner for concepts planned within Downtown. |
| Oscar Production Company | The owner of Galaxy Cinemas and an announced partner for the cinema component. |
A strong contracting background can support project execution, but buyers should still assess Downtown New Mansoura as an independent project by reviewing its land documents, permits, approved plans, construction progress and sale contract.
History of Al Tamamy Group
The group’s business history began in Saudi Arabia in 1975 through Salah Al-Tamami’s partnership with Saudi businessman Abu Bakr Bawazir. The group later expanded into Egypt through the establishment of Al Tamamy Group for General Contracting in 1989.
Over the following decades, the group developed experience in contracting, engineering and infrastructure. In 2026, it launched Aseel Developments to convert this accumulated execution experience into a real estate development platform.
| Year | Milestone |
|---|---|
| 1975 | The group’s early business activity began in Saudi Arabia. |
| 1989 | Al Tamamy Group for General Contracting was established in Egypt. |
| 2026 | Aseel Developments was launched as the group’s real estate arm. |
| 2026 | Downtown New Mansoura was introduced as Aseel’s first mixed-use project. |
| 2029 | The current listed delivery date for Downtown units is January 1, 2029. |
Aseel Developments Management
Eng. Walid Al-Tamami
Eng. Walid Al-Tamami is Chairman of Al Tamamy Group for General Contracting and a Member of the Egyptian Senate. He leads the parent group’s expansion from contracting and engineering services into real estate development through Aseel.
The strategy aims to use the group’s execution capabilities while entering markets with growing demand, including New Mansoura and the wider Delta region.
Eng. Walaa Elmy
Eng. Walaa Elmy is the CEO of Aseel Developments. He has stated that the company plans to build a diversified real estate portfolio and selected New Mansoura for its first development because of the city’s growth potential and ability to serve clients across the Delta.
Ahmed Badr
Ahmed Badr serves as Chief Commercial Officer at Aseel Developments. His responsibilities include commercial strategy, unit positioning, sales plans, pricing, payment systems and aligning Downtown’s activities with current market demand.
Al Tamamy Group’s Construction Experience
The group’s published portfolio includes work connected with major institutional, educational and infrastructure projects. Examples associated with the parent group include:
- Works related to New Mansoura National University.
- Works related to King Salman International University in Ras Sedr.
- Projects in the New Capital.
- Works associated with the Military Entity in the New Capital.
- Infrastructure projects across the Delta region.
- Construction and engineering projects in Damietta Governorate.
When assessing this track record, buyers should identify the group’s exact role in each development, as participation may have involved general contracting, specialised contracting, engineering consultancy or the execution of a particular construction package.
Aseel Developments Vision
Aseel’s stated vision focuses on creating long-term property value through location, execution quality, detailed market studies and operationally efficient design.
This approach is reflected in several principles:
- Selecting locations near active residential and educational communities.
- Studying customer and operator requirements before completing the design.
- Separating commercial, medical and administrative circulation.
- Providing parking and organised service areas.
- Using natural lighting and ventilation where practical.
- Planning a balanced commercial tenant mix.
- Including entertainment and family destinations.
- Attracting professional operators and recognised brands.
- Providing unit sizes suitable for different activities.
- Offering payment systems aligned with project delivery.
Aseel Developments Projects
Downtown New Mansoura is Aseel’s first and primary project currently listed on New Mansoura.
Downtown New Mansoura by Aseel Developments
- Developer: Aseel Developments.
- Parent group: Al Tamamy Group for General Contracting.
- Location: Eastern entrance of New Mansoura, after the banking district.
- Project area: Approximately 11 acres or 45,000 sqm.
- Project type: Retail, administrative, medical, entertainment and mixed-use.
- Architectural consultant: MT Architects, led by Mohamed Talaat.
- Retail unit sizes: Approximately 32 to 600 sqm.
- Administrative and medical sizes: Approximately 57 to 100 sqm.
- General listed starting price: From approximately EGP 2 million, depending on unit type.
- Down payment: Starting from 5%.
- Installment terms: From 5 to 7 years.
- Maintenance deposit: Approximately 9%.
- Current delivery date: January 1, 2029.
- Commercial finishing: Core and shell.
- Status: Selling and under development.
Downtown New Mansoura Location
Downtown is located at the eastern entrance of New Mansoura City, immediately after the banking district. The site is positioned within an area that combines residential communities, universities, government services and important city routes.
The project is bordered by:
- North: Zahya villas and Janna 1 in the first phase.
- South: Janna Misr 1 in the second phase.
- East: New Mansoura City Development Authority.
- West: New Mansoura University.
Important nearby destinations include:
- The banking district.
- New Mansoura University.
- Zahya New Mansoura.
- Janna and Janna Misr residential communities.
- New Mansoura City Development Authority.
- The city’s eastern entrance.
- Residential districts in the first and second phases.
- New Mansoura’s coastal and service areas.
The location may support customer movement from residents, students, employees and visitors. However, location alone does not guarantee the performance of a specific shop, office or clinic. Unit position, activity, operating costs and competition remain important.
Downtown New Mansoura Area and Master Plan
Downtown New Mansoura covers approximately 45,000 square metres, equivalent to around 11 acres. MT Architects developed the architectural concept to combine multiple property uses while maintaining functional separation and efficient visitor movement.
The current master plan includes:
- Two basement levels for parking, services and planned activities.
- A ground floor containing major commercial and service uses.
- A first floor containing retail showrooms, entertainment and dining.
- Second and third floors allocated to administrative and medical units.
- Rooftop fitness, workspace and recreational areas.
- Outdoor plazas and food-and-beverage areas.
- Separate or organised entrances for different uses.
- Elevators and escalators connecting the project’s levels.
- Service routes and infrastructure designed around operational requirements.
Downtown’s Commercial and Entertainment Components
The project is planned as more than a collection of shops and offices. Its concept includes several anchors intended to generate visits and support activity throughout the day.
| Project Component | Current Announced Details |
|---|---|
| Hypermarket | A hypermarket entrance connected to an area exceeding 4,000 sqm. |
| Main plaza | An outdoor plaza area exceeding 9,000 sqm. |
| Banking and services | Areas for banks, pharmacies, government and daily services. |
| Restaurants and cafés | Food-and-beverage units, a food court and individual dining areas. |
| Children’s area | A planned kids area and family entertainment activities. |
| Arcade | An indoor gaming and entertainment section. |
| Cinema | A cinema zone planned to include eight screens. |
| Gym | A fitness area covering approximately 800 sqm. |
| Workspace | A co-working area of approximately 800 sqm. |
| Rooftop terrace | A planned recreational terrace with open views. |
These facilities represent the announced development concept. Their final specifications, sizes and operation should be confirmed through the approved plans, project documents and sale agreement.
Downtown New Mansoura Project Partners
MT Architects and Mohamed Talaat
MT Architects, founded by architect Mohamed Talaat, is the architectural and engineering consultant for Downtown. The design focuses on modern identity, efficient circulation, functional separation and long-term operational performance.
iBrand Business Consultancy
iBrand worked with Aseel on the project’s commercial and operational realignment. Its role included reviewing the architectural plans, studying operational requirements, planning the commercial mix and preparing the destination to attract operators and brands.
BAAN Holding
BAAN Holding, formerly associated with Al Hokair Group, was announced as one of the partners connected with entertainment concepts planned within Downtown.
Oscar Production Company and Galaxy Cinemas
Oscar Production Company, the owner of Galaxy Cinemas, was announced as a partner for the cinema component, which is planned to contain eight screens.
Unit Types in Aseel Developments Projects
Retail Units
Retail properties are located on the ground and first floors. Current project information lists commercial areas starting from approximately 32 sqm and extending to around 600 sqm.
Potential activities include:
- Restaurants and cafés.
- Fashion and accessories.
- Electronics and mobile phones.
- Pharmacies and personal-care products.
- Supermarkets and food retailers.
- Banks and financial services.
- Furniture and home products.
- Children’s and entertainment activities.
- Service and government-related uses.
Before buying a shop, confirm the permitted activity, frontage, ceiling height, utility capacity, ventilation, drainage and signage rules.
Administrative Offices
Administrative units are planned on the upper floors. Current listed sizes start from approximately 57 sqm and extend to around 100 sqm.
These offices may suit:
- Corporate offices.
- Accounting and consultancy firms.
- Engineering practices.
- Marketing and professional-service companies.
- Legal offices.
- Education and technology businesses.
Office buyers should review the sector entrance, elevator access, parking, net area, internet infrastructure, operating hours and internal partitioning options.
Medical Clinics
Medical properties are also planned on the upper floors, with sizes that can suit private clinics, laboratories, physiotherapy, beauty services and other healthcare activities.
Before purchasing a medical unit, review:
- Permitted medical licensing.
- Dedicated medical entrances.
- Patient-friendly elevators.
- Waiting and reception areas.
- Water, drainage and electrical connections.
- Medical-waste procedures.
- Signage and operating regulations.
- Parking access for patients and staff.
Aseel Developments Prices in 2026
The Downtown project card currently displays a general starting price of approximately EGP 2 million, depending on unit type, size and sector. However, the detailed retail inventory currently listed on the project page starts at substantially higher total prices.
| Listed Unit or Price Category | Area | Current Total Price |
|---|---|---|
| General project starting price | Varies by property type | From approximately EGP 2,000,000. |
| Retail unit | 39.79 sqm | Approximately EGP 10,766,002. |
| Retail unit | 61.16 sqm | Approximately EGP 14,618,709. |
| Retail unit | 62.93 sqm | Approximately EGP 15,752,134. |
| Retail unit | 70.70 sqm | Approximately EGP 22,959,294. |
Price update: These figures reflect the inventory and project information listed at the time of the August 2026 update. Prices vary according to property type, floor, area, frontage, activity and payment plan. Request a dated quotation with the exact unit code before paying a reservation fee.
What Determines Downtown Unit Prices?
- Retail, administrative or medical classification.
- Floor and project sector.
- Saleable and net internal area.
- Retail frontage and unit depth.
- Position along the internal corridor.
- Proximity to entrances, elevators and escalators.
- Plaza or street view.
- Permitted activity.
- Proximity to the hypermarket, cinema or dining areas.
- Current project sales phase.
- Down payment and installment duration.
- Promotional discounts and additional payments.
- Maintenance, parking and operational charges.
Downtown New Mansoura Payment Plans
Aseel currently offers payment plans starting with a 5% down payment and installment periods ranging from five to seven years.
| Payment Plan | Initial Down Payment | Additional Payments | Installment Period |
|---|---|---|---|
| Five-year plan | 5% | According to the selected unit schedule. | Up to 5 years. |
| Six-year plan | 5% | Includes additional payments after three months and one year under the listed examples. | Up to 6 years. |
| Seven-year plan | 5% | Includes additional payments after three months, one year and two years under the listed examples. | Up to 7 years. |
Buyers should compare the total purchase price under each plan rather than evaluating only the initial 5% payment. Longer installment plans may include scheduled lump-sum payments in addition to quarterly installments.
Payment Example for a 39.79 sqm Retail Unit
A currently listed 39.79 sqm retail property has a total price of approximately EGP 10,766,002. Its published payment examples include:
- Five-year plan: Around EGP 538,300 down payment, followed by quarterly installments of approximately EGP 511,385.
- Six-year plan: Around EGP 538,300 down payment, another EGP 538,300 after three months, approximately EGP 1,076,600 after one year and quarterly installments of around EGP 358,866.
- Seven-year plan: Around EGP 538,300 down payment, approximately EGP 1,076,600 after three months, one year and two years, followed by quarterly installments of around EGP 249,925.
The exact payment schedule should be issued by Aseel for the selected unit and attached to the final contract.
Downtown New Mansoura Delivery Date
The current listed delivery date is January 1, 2029. Buyers should rely on the exact date written in the sale agreement instead of a general statement such as “delivery within three years.”
The agreement should clearly specify:
- The contractual delivery date.
- The developer’s grace period.
- Delay procedures or compensation.
- The unit’s finishing condition.
- The opening date of the main facilities.
- The garage and elevator operating date.
- The maintenance payment schedule.
- The start of management and operating charges.
- The unit inspection and handover process.
Downtown Unit Finishing
Commercial units are currently listed for delivery in core-and-shell condition. This gives the owner flexibility to complete the internal design according to the selected business and brand identity.
The contract should clarify whether delivery includes:
- The shopfront and external door.
- Electrical source and permitted load.
- Water and drainage points.
- Air-conditioning preparation.
- Ventilation and extraction routes.
- Ceiling height.
- Fire-protection connections.
- Internet and telecommunications infrastructure.
- External corridor and common-area finishes.
- Meter and utility installation fees.
Administrative and medical properties may have different delivery specifications and should be reviewed through a separate technical appendix.
Maintenance Deposit and Operating Costs
The listed maintenance deposit is approximately 9% of the total unit price. The deposit is intended to support the maintenance and operation of common areas and shared facilities.
Buyers should confirm:
- When the deposit becomes payable.
- Whether it is paid once or through installments.
- The services funded by the deposit.
- Annual operating charges.
- The policy for future fee increases.
- The appointed facility-management company.
- Electricity and water consumption charges.
- Shared marketing and advertising fees.
- Parking charges.
- Opening and fit-out regulations.
Downtown New Mansoura Amenities
- Security and guarding.
- CCTV monitoring.
- Two basement levels.
- Parking and service areas.
- Elevators and escalators.
- Hypermarket.
- Banking zone.
- Restaurants and cafés.
- Eight-screen cinema zone.
- Children’s entertainment area.
- Arcade and indoor games.
- Food court.
- Co-working space.
- Gym and fitness facilities.
- Outdoor plazas.
- Fire-protection systems.
- Natural lighting and ventilation within the design concept.
- Retail, medical and administrative units.
- Cleaning, maintenance and operational services.
Is Aseel Developments a Reliable Developer?
Aseel is a recently launched real estate brand, while its parent company has a longer history in contracting and engineering. The company’s first development also involves announced architectural, operational and entertainment partners.
Available assessment indicators include:
- Association with an Egyptian contracting group established in 1989.
- Publicly identified company and group management.
- A defined first project with a stated area and location.
- Appointment of MT Architects.
- Commercial and operational work completed with iBrand.
- Announced partnerships in cinema and entertainment.
- Published payment plans and a delivery date.
- Official company social accounts and hotline.
These factors can support a buyer’s evaluation, but they do not replace legal and technical due diligence. The parent group’s construction history also does not remove the execution and operating risks associated with a new development.
Documents to Review Before Buying from Aseel
- Downtown’s land allocation or ownership document.
- The development agreement and Aseel’s legal relationship with the landowner.
- The ministerial approval or approved master plan when applicable.
- Building permits.
- The contracting company’s commercial registration.
- Tax documents and authorised signatories.
- The approved architectural plan.
- The permitted commercial, medical or administrative use.
- The construction and delivery schedule.
- The unit’s technical finishing specifications.
- The management and operating obligations.
- Formal agreements with major operators when relied upon in the buying decision.
Advantages of Buying from Aseel Developments
- Support from Al Tamamy Group’s construction experience.
- A strategic position at New Mansoura’s eastern entrance.
- Proximity to the banking district, universities and housing.
- A large mixed-use project covering approximately 11 acres.
- Retail, administrative, medical and entertainment uses.
- Design by an established architectural consultant.
- Planned cinema, hypermarket and entertainment anchors.
- Retail units ranging from small shops to major spaces.
- Administrative and medical unit options.
- Down payments starting from 5%.
- Installments extending to seven years.
- Two basement levels for parking and services.
- A listed delivery date.
- Operational studies completed before finalising the project concept.
Points to Check Before Buying from Aseel
- Confirm the actual price of the selected unit, not only the advertised starting price.
- Obtain a dated official quotation.
- Confirm the unit code, floor and sector.
- Compare saleable and net area.
- Ask for the load ratio.
- Review frontage width and exact position.
- Obtain written approval for the intended activity.
- Check the utility requirements for the activity.
- Calculate fit-out and finishing costs.
- Review maintenance and operating charges.
- Record the delivery date in the contract.
- Understand the grace period and delay clauses.
- Review resale and assignment conditions.
- Check penalties for late installments.
- Read cancellation and refund provisions.
- Use an independent lawyer before signing.
Is Downtown New Mansoura Suitable for Investment?
Downtown may suit investors and business owners seeking retail, administrative or medical units in a city experiencing residential, educational and service-sector growth.
A stronger unit selection normally combines:
- A visible retail position along a major circulation route.
- An activity needed by nearby residents or students.
- Proximity to the hypermarket, cinema or dining areas.
- An office with direct access from parking and elevators.
- A clinic within an organised medical sector.
- A size that can be rented or resold to a broad customer group.
- A purchase price that compares reasonably with competing projects.
- A payment schedule that does not create excessive cash-flow pressure.
No rental return, resale profit or future price increase is guaranteed. Investors should include finishing, maintenance, management, taxes, marketing, vacancy periods and the time remaining until delivery and operation in their financial assessment.
Potential Activities in Downtown New Mansoura
| Sector | Activities to Consider | Main Selection Factors |
|---|---|---|
| Retail | Pharmacy, fashion, electronics, services and supermarket. | Frontage, visitor movement, floor and activity exclusivity. |
| Food and beverage | Restaurant, café, bakery, sweets and takeaway. | Ventilation, extraction, drainage, terrace and seating. |
| Administrative | Companies, consultancies and financial or legal services. | Entrance, elevators, parking, internet and internal layout. |
| Medical | Clinics, laboratories, physiotherapy and beauty services. | Licensing, elevators, waiting area and medical connections. |
| Entertainment | Games, children’s education and family activities. | Area, safety, insulation and position within the entertainment zone. |
Steps for Buying a Unit from Aseel Developments
- Choose the activity: Retail, administrative or medical.
- Set the full budget: Include fit-out, maintenance, parking and fees.
- Request current availability: Compare areas, floors and prices.
- Review the master plan: Confirm the unit’s position and entrances.
- Visit the project location: Inspect nearby housing and services.
- Review project documents: Check land, permits and company information.
- Compare payment systems: Calculate the total cost over five, six and seven years.
- Confirm the activity: Obtain written permission before contracting.
- Review the contract: Use an independent property lawyer.
- Pay through official channels: Obtain a company-issued receipt.
- Keep every appendix: Retain the plan, payment schedule and specifications.
- Monitor construction: Follow progress until delivery.
- Inspect the unit: Use an engineer before signing the handover report.
You can compare Downtown with other New Mansoura projects or review the Delta real estate developers directory before making a purchase decision.
Frequently Asked Questions About Aseel Developments
What is Aseel Developments?
Aseel is an Egyptian real estate company launched by Al Tamamy Group for General Contracting in 2026 as its dedicated property development arm.
What is the relationship between Aseel and Al Tamamy Group?
Aseel is the official real estate arm of Al Tamamy Group and benefits from the parent group’s contracting and engineering consultancy experience.
When was Aseel Developments launched?
Aseel Developments was officially launched in 2026 with Downtown New Mansoura as its first project.
How much experience does Aseel have?
The Aseel brand was launched in 2026, while its parent group has operated in the Egyptian contracting market since 1989.
Who is the Chairman of Al Tamamy Group?
Eng. Walid Al-Tamami is Chairman of Al Tamamy Group for General Contracting.
Who is the CEO of Aseel Developments?
Eng. Walaa Elmy is the CEO of Aseel Developments.
What is Aseel’s first project?
Aseel’s first development is Downtown New Mansoura, a mixed-use retail, administrative, medical, entertainment and service project.
Where is Downtown New Mansoura located?
It is located at the eastern entrance of New Mansoura after the banking district, near New Mansoura University, Zahya and Janna Misr.
What is the total area of Downtown New Mansoura?
The project covers approximately 11 acres, equivalent to around 45,000 square metres.
What unit types are available in Downtown?
The project includes retail shops, commercial showrooms, administrative offices, medical clinics and entertainment and service activities.
What are the retail unit sizes?
Retail areas currently range from approximately 32 sqm to around 600 sqm.
What are the office and clinic sizes?
Administrative and medical units currently range from approximately 57 sqm to 100 sqm.
What is the starting price in Downtown New Mansoura?
The project card displays a general starting price of approximately EGP 2 million, while currently listed retail examples start at approximately EGP 10.766 million.
What is the Downtown payment plan?
Payment plans start with a 5% down payment and extend for five, six or seven years, depending on the selected unit and plan.
What is the maintenance deposit?
The listed maintenance deposit is approximately 9% of the total property value.
When will Downtown New Mansoura be delivered?
The currently listed delivery date is January 1, 2029, subject to the final date stated in the signed contract.
Who designed Downtown New Mansoura?
MT Architects, led by architect Mohamed Talaat, is the project’s architectural and engineering consultant.
Will Downtown contain a cinema?
The announced plan includes a cinema zone with eight screens and cooperation with specialist entertainment partners.
Are offices and clinics available?
Yes. The upper floors include administrative offices and units designated for medical and clinical activities.
Are commercial units delivered fully finished?
The currently listed commercial units are delivered in core-and-shell condition, allowing owners to complete the internal fit-out.
Is an investment with Aseel guaranteed?
No property return or future price increase is guaranteed. Buyers should assess the price, documents, construction, operation and market demand before purchasing.
How can I verify the project before buying?
Review the land documents, permits, company information, approved plans, unit contract, payment schedule and construction progress with an independent lawyer and engineer.
Explore Aseel Developments Units in New Mansoura
The New Mansoura team can help you compare Downtown retail units, offices and clinics based on area, floor, frontage, activity, price, payment plan and delivery date.


