SDG Developments | Hayah New Damietta Projects 2026

Prepared by: New Mansoura Real Estate Research Team
Last updated: August 5, 2026

SDG Developments, also known as Safwa Development Group, is an Egyptian real estate developer with more than 15 years of experience in residential, commercial, administrative and mixed-use development. The company has built a strong presence in New Damietta through completed buildings, urban developments and its current flagship community, Hayah New Damietta.

SDG’s official portfolio includes residential developments, Hayah Compound, Hayah Hub, SDG Mall and Etlalah Compound. Its current direction focuses on creating practical communities that combine modern architecture, landscaped areas, underground parking and daily services inside strategic locations in New Damietta.

The company is chaired by Dr. Reda Abu Ismail, while Dr. Ahmed Abu Ismail serves as Vice Chairman. Their stated development approach focuses on supporting the expansion of Egypt’s new cities while improving planning, construction quality and the long-term usability of each property.

About SDG Real Estate Development

SDG Developments has been active in the Egyptian property market for more than 15 years. The company’s experience includes individual residential buildings, commercial properties, mixed-use projects and larger integrated communities.

Its development model focuses on more than constructing and selling units. SDG aims to create properties that remain practical after delivery by considering parking capacity, pedestrian movement, landscaping, commercial activity, security, maintenance and access to surrounding services.

The company’s official portfolio presents several development categories, including:

• Residential buildings and family housing.
• Integrated residential compounds.
• Commercial malls and retail units.
• Administrative offices and business spaces.
• Mixed-use projects.
• Landscaped residential communities.
• Developments serving New Damietta’s growing population.

You can review the company’s own portfolio through the official SDG Developments website.

SDG Developments Leadership

Dr. Reda Abu Ismail – Chairman

Dr. Reda Abu Ismail is presented by SDG as the company’s Chairman. The company associates his leadership with its expansion in New Damietta and its participation in the urban growth of Egypt’s new cities.

Under his direction, SDG has developed residential and investment projects designed to improve the quality of the built environment while responding to local housing and commercial demand.

Dr. Ahmed Abu Ismail – Vice Chairman

Dr. Ahmed Abu Ismail serves as Vice Chairman of SDG Developments. His role focuses on supporting the company’s operational development, planning standards, construction processes and expansion strategy.

The combination of senior management, engineering teams, consultants and construction professionals supports SDG’s ability to manage projects from design and permitting through execution and delivery.

SDG Developments Vision and Strategy

SDG’s development strategy is based on creating usable, well-positioned real estate rather than relying only on architectural appearance. Its current projects reflect several recurring principles:

• Selecting active locations close to existing services.
• Developing within populated urban areas rather than isolated land.
• Offering residential, retail and business opportunities.
• Using modern façades and practical internal layouts.
• Providing underground or organised parking.
• Allocating space for landscaping and recreational facilities.
• Supporting residents through daily commercial services.
• Offering installment plans that extend to the expected delivery period.
• Maintaining unified architectural standards across the project.
• Providing post-delivery security, maintenance and facility management.

SDG Developments Track Record

The official company profile states that SDG has completed more than 150 real estate projects during its operating history. The current New Mansoura developer card also lists over 350 delivered units and a portfolio value of approximately EGP 2 billion.

A developer’s delivery history is an important assessment factor, but buyers should still review the legal documents, licenses, execution progress and contract terms of the specific project they intend to purchase.

SDG Developments Projects

SDG’s official portfolio refers to several developments, including residential buildings, Hayah Hub, SDG Mall, Hayah Compound and Etlalah Compound. The main project currently available with full pricing and payment information on New Mansoura is Hayah New Damietta.

Hayah New Damietta by SDG Developments

Hayah New Damietta is an integrated mixed-use development designed for family living, property ownership, rental demand and commercial activity.

The project combines residential apartments, selected villa options, retail units, administrative offices, landscaped areas, recreational facilities and an underground parking system inside one organised community.

Hayah is located in an existing residential district rather than an isolated expansion zone. This gives residents and property owners access to schools, hospitals, universities, shops, transport routes and New Damietta’s coastal services.

Hayah New Damietta Location

Hayah Compound is located in the Fourth District of New Damietta on Sahbagia Street, directly off Street 100. This district is one of the city’s active residential areas, with established buildings, daily services and access to important internal roads.

The compound has an approximately 300-metre frontage on Sahbagia Street, improving its visibility and accessibility for residents, visitors, businesses and administrative offices.

Hayah New Damietta is close to:

• Street 100.
• New Damietta Central Hospital.
• Al-Azhar University Hospital.
• Damietta University.
• Schools and educational services.
• Local pharmacies and medical facilities.
• Retail areas and supermarkets.
• The New Damietta Stadium area.
• The tourist promenade.
• New Damietta Beach.
• The International Coastal Road.

Nearby Facilities Around Hayah Compound

The project’s location inside an existing service area helps reduce dependence on facilities that may only become available in the future.

Hayah Compound Area and Master Plan

Hayah New Damietta extends over approximately 7 feddans, representing more than 30,000 square metres. The planning combines buildings, landscaped areas, water features, internal movement and recreational services.

The underground garage helps reduce above-ground vehicle congestion and allows a larger portion of the open area to be used for landscaping, walkways and family amenities.

Unit Types in SDG Developments Projects

Hayah New Damietta provides several property types for buyers with different residential and investment objectives.

Residential Apartments

The listed apartment sizes currently start from approximately 60 sqm and extend to around 150 sqm. Buyers can choose according to the required number of bedrooms, internal layout, floor, view and budget.

Apartment values vary according to:

• Internal and saleable area.
• Number of bedrooms and bathrooms.
• Floor level.
• Building position.
• Landscape or water-feature view.
• Private garden availability.
• Finishing specifications.
• Payment plan.

Ground-Floor Apartments with Gardens

Selected ground-floor apartments include private gardens, offering additional outdoor space for families. A currently listed example includes a 140 sqm apartment with a 26 sqm garden at approximately EGP 4,470,000.

Garden-unit buyers should check the garden’s legal status, exclusive-use rights, maintenance obligations, privacy and the exact area included in the contract.

Villas and Independent Residential Units

The project description includes villa and independent housing options. Current availability, layouts and prices should be confirmed directly because villa inventory may differ between development phases.

Retail Units

Hayah’s retail component can support activities that serve residents and the surrounding Fourth District population, including:

• Supermarkets and food stores.
• Pharmacies.
• Restaurants and cafés.
• Clothing and household stores.
• Telecommunications and electronics.
• Beauty and personal-care services.
• Daily service businesses.

Before buying a retail unit, buyers should confirm the permitted activity, frontage width, utility capacity, ventilation requirements, customer access and the project’s commercial management rules.

Administrative Offices

Administrative units can suit consulting firms, engineering offices, legal practices, agencies and professional service providers that need an address in an established area of New Damietta.

Office buyers should review entrance separation, elevator access, parking allocation, finishing condition, signage policy and permitted operating hours.

SDG Developments Prices in 2026

The current listed starting price in Hayah New Damietta is approximately EGP 4,300,000. Final prices vary according to unit type, area, floor, view, location, finishing specifications and payment plan.

What Determines SDG Property Prices?

• Residential, commercial or administrative classification.
• Unit size and internal layout.
• Building and floor.
• Landscape, garden or water-feature view.
• Private garden or independent entrance.
• Position inside the master plan.
• Distance from project entrances and amenities.
• Finishing specifications.
• Delivery schedule.
• Down payment and installment duration.
• Current sales phase.
• Cash discounts and promotional offers.
• Maintenance and parking charges.

Hayah New Damietta Payment Plan

The currently listed payment system starts with a 25% down payment, while the remaining unit value can be paid over a period of up to 4 years under the available offer.

Buyers should request a complete payment schedule that includes the reservation fee, full down payment, installment dates, maintenance payment, handover payment, parking charges, utility fees and any administrative expenses.

Hayah New Damietta Delivery Date

The current project information indicates delivery approximately three years from the contract date. The signed agreement should include a specific handover date rather than only a general delivery period.

The contract should clearly state:

• Scheduled handover date.
• Developer grace period.
• Procedure or compensation in case of delay.
• Finishing condition.
• Utilities available at delivery.
• Garage and common-area operating date.
• Maintenance fee collection date.
• Inspection and unit handover procedures.

Hayah New Damietta Finishing

The development uses unified external architectural standards to maintain the overall visual character of the compound. Internal finishing specifications depend on the selected unit and the written offer.

The finishing appendix should identify:

• Flooring materials.
• Wall and ceiling finishes.
• Doors and windows.
• Bathroom fixtures.
• Electrical and internet points.
• Air-conditioning preparation.
• Water, electricity and gas meters.
• Building entrance finishes.
• Elevator specifications.

Buyers should not rely only on rendered images or a show unit. Every promised material and specification should appear in the signed contract or technical appendix.

Hayah New Damietta Facilities

• 24-hour security and guarding.
• CCTV surveillance.
• Underground parking.
• Green spaces and landscaping.
• Water features.
• Swimming pools.
• Jogging and walking routes.
• Gym and fitness facilities.
• Spa and relaxation services.
• Co-working spaces.
• Commercial and business mall.
• Family-oriented areas.
• Children-friendly spaces.
• Private gardens for selected units.
• Organised building entrances and elevators.
• Maintenance and cleaning services.

Is SDG Developments a Reliable Developer?

SDG has several indicators that buyers can use when evaluating the company, including more than 15 years of market activity, an official portfolio of over 150 developments, previous deliveries and a current flagship project in New Damietta.

However, developer reputation should not replace project-specific due diligence. Buyers should independently review:

• Land ownership or allocation documents.
• Building permits and approved master plan.
• The legal name of the contracting company.
• Commercial registration and tax documentation.
• Unit code and position on the approved plan.
• Actual construction progress.
• Previous delivered projects.
• Delivery and finishing clauses.
• Maintenance and management obligations.
• Cancellation, resale and assignment conditions.

A qualified independent lawyer should review the agreement before the buyer pays the full down payment or signs the final contract.

Advantages of Buying from SDG Developments

• More than 15 years of real estate experience.
• A broad portfolio of completed developments.
• Experience in New Damietta residential areas.
• A project located inside an established district.
• Residential, retail and administrative unit options.
• Approximately 300 metres of project frontage.
• Underground parking across the development.
• A listed load ratio of approximately 16.6%.
• Landscaped spaces and recreational amenities.
• Proximity to schools, hospitals, universities and the beach.
• Installment plans extending to four years.
• Potential cash-payment discounts.
• Garden apartments and independent residential options.

Points to Check Before Buying from SDG

• Request the latest dated price list.
• Confirm the exact unit code, building and floor.
• Compare saleable and net internal area.
• Confirm the stated load ratio.
• Verify the view and unit position.
• Review detailed finishing specifications.
• Record a specific delivery date in the contract.
• Understand the developer’s grace period.
• Check the maintenance deposit and annual fees.
• Confirm parking and meter costs.
• Verify the permitted activity for retail units.
• Review utility and ventilation requirements.
• Check resale and assignment conditions.
• Review late-payment penalties.
• Read cancellation and refund clauses.
• Have an independent lawyer review the agreement.

Is Investing in an SDG Project Suitable?

Hayah New Damietta may suit buyers looking for a residential, retail or administrative property inside an established part of New Damietta. The project benefits from surrounding residential demand and nearby daily services.

A stronger property choice normally combines:

• A unit size commonly requested by buyers and tenants.
• A practical layout with limited wasted space.
• A landscape or open view.
• A retail unit with visible frontage and an appropriate activity.
• An office with easy entrance and parking access.
• A purchase price that compares reasonably with competing projects.
• A payment plan suitable for the buyer’s available cash flow.
• A unit that can be rented or resold without targeting an overly narrow customer group.

No rental income, resale profit or price increase is guaranteed. Buyers should include finishing, maintenance, management, taxes, brokerage and possible vacancy periods when estimating a property’s net return.

Which Hayah Unit Type May Suit You?

Comparing Hayah with Other New Damietta Projects

Before reserving a unit from SDG, buyers can compare Hayah with other residential and mixed-use projects in New Damietta based on location, property type, price, installment period and delivery status.

• Sign New Damietta by The Edition Development.
• Hawa Park New Damietta.
• Hawa Bay New Damietta.
• Rose Garden New Damietta.
• Nasim Compound New Damietta.

The comparison should cover total price, net area, down payment, installments, finishing, maintenance costs, construction status and contractual delivery date.

Steps for Buying a Unit from SDG Developments

1. Define the buying objective: Residence, rental, retail activity or office use.
2. Set the total budget: Include down payment, installments, maintenance and finishing.
3. Request current availability: Review unit types, areas and prices.
4. Study the master plan: Confirm the building, floor, view and access.
5. Visit the project: Inspect the location and surrounding services.
6. Review legal documents: Check land documents, permits and company information.
7. Compare payment plans: Calculate the final price under each option.
8. Review the contract: Use an independent real estate lawyer.
9. Pay through an official channel: Obtain a company-issued receipt.
10. Keep all appendices: Retain the floor plan, payment schedule and specifications.
11. Monitor construction: Follow progress until the handover date.
12. Inspect the property: Use an engineer before signing the final handover report.

You can also browse all New Mansoura and New Damietta projects or review the Delta real estate developers directory.

Frequently Asked Questions About SDG Developments